Aurum Holdings

A beautifully simple, yet effective design teaming gold foil printing with laser cutting to create a clever play on the Aurum holdings logo within a Christmas bauble.

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Creative Brief

Aurum Holdings, the largest prestige and luxury jewellers in the UK, instructed Cutture to create an elegant and effective Christmas card which incorporated their brand logo.

The decision to include gold hot foil stamping was made as a response to brand guidelines and the brand’s luxury standing in the market. When teamed with laser cutting it offered a unique Christmas card for the company to thank their clients for their custom.

Production Process

A6 Christmas cards foiled in gold and black to the outside and in gold to the inside of 350gsm Colorplan stock.

Laser cut detail to front of cards.

Supplied with C6 white diamond point envelopes and envelope seals foiled in gold.