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  • Blog
  • 12/06/17

Cutture and Emmy London Stationery Launch

Emmy London by Cutture

Finally the wait is over! After (literally) over a year of development, the Emmy London wedding stationery collection is here and we had a rather lovely press morning back at the end of April to celebrate.

Cutture and Emmy London Stationery Launch Cutture

The Process

We have been nurturing the designs for these beautiful stationery items for some time in order to get them absolutely perfect. There is alot to consider when creating wedding stationery from finishes to the all important price and when two brands combine, you have to be respectful of each others design and techniques making decisions together to ensure the designs work perfectly together. In fact it could have been disastrous! But so happy to say, it’s been a complete joy to pull together and work on with Emmy London.

Cutture and Emmy London Stationery Launch Cutture

The process began with initial discussions about which of Emmy’s designs we should  work with, as initially, we had an array of working designs as there was just so much inspiration, Emmy sketched out her shoe details so we could then digitise them and make them work for laser cutting, but the slightest line weight or rounded edge could have been detrimental to Emmy’s synonymous, effortless style.

The making of Emmy by Cutture stationery collection from Cutture London on Vimeo.

For us we felt the classic design of Emmy London’s ‘Cinderella’ details were the design to work with, we had so many options we had to then really reign it back in to create a simple suite to match our other ready to write collections in format.

Cutture and Emmy London Stationery Launch Cutture

We hope you agree the results are rather breathtaking for a humble wedding stationery collection! Gold foil was a must and the colour way choices are perfect for the brand and the suite, there is a choice of a pale green with grey and gold foil, or vellum dusky pink with natural and gold foil.

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The Collection

The full suite contains the following:

Save the dates
Invitations (2 variations available) and envelopes
Envelope seals
RSVP cards and envelopes
Order of service covers (with insert to print at home)
Menu covers (with insert to print at home)
Escort cards
Table numbers
Placement cards
Thank you cards

The aim is that items such as table numbers and Escort Tags can act as decorative items for your wedding also, they are such beautiful objects, why not be functional as well as practical!

Cutture and Emmy London Stationery Launch Cutture

Craftsmanship

It was really key to draw from the craftsmanship that resonates through both brands also, this rang through at the launch itself where we displayed Emmy’s shoe designs in sketch form, through to the lasts and final design, whilst we displayed the above video of our traditional hot foiling techniques, laser cutting and hand finishing as well as the foil dies themselves.

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Ready – to – Write

All the items are ready to write, aside from the lovely table numbers which are available in numbers 1-12, so you can either fill in your own wedding invitations or commission a calligrapher. We had the lovely Laura from Embellishing the Ordinary on had on launch day writing names on Escort tags, you can see how fabulous they look with her truly creative style.

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Top Tip

Hanging escort tags are a fantastic way of creating style with function, write your guests names and table numbers on the tag and hang them in your venue, or simply use them as place tags at the table, either way guests will take these home as gorgeous keepsakes.

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Finally, we must mention the gorgeous, delicate capapés at the launch event! So beautifully presented and delicious for breakfast treats, thank you Ginger Jar, so pleased to have found you!

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The Emmy London collection is available to buy on our website now, if you have any queries or if you would like your own wording tailored made to the stationery suite please do not hesitate to contact us enquiries@cutture.com.