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Harrods 2012-2015

A selection of Harrods Christmas cards produced by Cutture over the years. All evoke the essence and magic of Christmas that only Harrods can create.

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Creative Brief

A variety of designs synonymous with the world renowned retail brand from over the years. Each year Cutture have been asked to create cards to emulate their current Christmas narrative whilst all the time considering the extensive brand guidelines and messaging with special variations from the Chairman.

From heritage styles to clever designs where baubles magically spin, every year they evoke the essence of the famous Christmas that you experience in store and through their magical windows.

Production Process

Racing green – A6 Christmas cards silk screen printed in metallic gold ink onto both sides of 350gsm Colorplan racing green stock.

Laser cut illustrative detailing to front of cards.

Supplied with C6 custom made diamond point envelopes with logo foiled in gold.

Christmas bauble – A6 Christmas cards silk screen printed in metallic gold ink onto both sides of 350gsm Colorplan bright white stock.

Laser cut detailing to front of cards, threaded with ‘floating’ laser cut baubles in metallic history gold stock.

White dancing mice – Double fold Christmas cards foiled in gold to the inside of 350gsm stock.

Laser cut illustrative detailing along entirety of the top of the card, making up festive Harrods scene.

Supplied with custom made diamond point envelopes with logo and return address foiled in gold.