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  • Blog
  • 17/04/18

Whitney Wolfe and Michael Herd’s Italian wedding

An Italian Dream, today we whisk you away on a trip to the stunning Villa Treville in Positano, on the perfect Amalfi coast for Bumble Founder, Whitney Wolfe’s, incredible wedding to Michael Herd.

Whitney Wolfe and Michael Herd's Italian wedding Cutture

We were thrilled to be asked to create Whitney and Michael’s wedding invitations alongside some wonderful details for their wedding day, commissioned by the Italian dream team at Sugokii events, we embarked on a colourful boxed invitation full of the joys of the Amalfi coast.Whitney Wolfe and Michael Herd's Italian wedding Cutture

The brief began with looking into inspiration which the couple gained from an original Gucci invitation. A 3 Dimensional ‘theatre in a box’ was the idea for a format, (something we are quite used to!) but drawing the detail from the incredible Venue and heritage of the Positano region. Colours were inspired by nature, from the ocean to the lemon trees, infamous in the area, to the incredible patterned tiles in the Villa itself.

Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture

A horizontal format was used as the basis of the outer box would be the shape of the Villa Treville roof, laser cutting details outside, revealing a bright laser cut and printed scene of the view from the Villa looking out to Positano.

The boxed envleope was lined with a graphic created based on the design of the amazing tiles, this was created using a printed design throughout the box liner and the envelope liner, sealed with a bespoke monogram already pre-designed by Happy Menocal. The production line was pretty spectacular!

Whitney Wolfe and Michael Herd's Italian wedding Cutture

Hot foil stamping was used on the couple’s monogram as envelope seals, a beautiful detail to enhance the experience of opening the invitation.

Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture

And the final result was a Bright 3 dimensional invitation literally housing a box of Villa Treville in all it’s sunshine glory!

Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture

The wedding weekend itself was a spectacular affair, head over to Vogue where Whitney has shared her own personal account of the weekend events and the incredible details they created. It really is spectacular, take time to watch the beautiful film and you will literally be taken to the Amalfi coast and most likely won’t want to return…

Whitney Wolfe and Michael Herd's Italian wedding Cutture

Other details we created included bespoke fans for cooling off in the Amalfi heat, beautiful tags using commisioned illustrations by Happy Menocle, Galato tokens and welcome cards . It was an absolute honour to create the invitations for Whitney and Michael, we wish them all the happiness on their continued journey together and thank them for sharing their vision which resulted in an incredible wedding for their family and friends.

Whitney Wolfe and Michael Herd's Italian wedding Cutture

Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture

Whitney Wolfe and Michael Herd's Italian wedding Cutture

Official photographs were taken by Aaron Delesie

Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture  Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture Whitney Wolfe and Michael Herd's Italian wedding Cutture

Whitney Wolfe and Michael Herd's Italian wedding Cutture